[FALL 2022] PRO BONO CONSULTING

0) Introduction to Workstation

In the fall of 2022, SICA set the social problem theme as "Alignment: Bridging Business Orientation and Human Value", and the Pro Bono Consulting division also aims to connect and match the "Business Orientation" of various social enterprises in Korea. Accordingly, the Social Innovation Creator's Academy team provided pro-bono consulting to four social enterprises in purpose of promoting sustainable development by paying attention to various social phenomena caused by rapid changes in social structure.

1) Social Problem Definition and Activity Objectives

This semester, the Pro Bono Consulting team collaborated with the Social Enterprise Promotion Agency under the Ministry of Employment and Labor and Sangsangwoori to provide pro-bono consulting to four social enterprises over the course of three months. We provided pro bono consulting to (주)브러쉬랩, (주)담넘어, (주)도그허그 and 사단법인 세상아이 under the theme of "Alignment: Bridging Business Orientation and Human Value."

2) Contents of social innovation activities

A) (주)브러쉬랩

(주)브러쉬랩 is a toothbrush company that is expanding its business from B2B to B2C, and is currently producing its own product named Moonriver365 and distributing it through its mall and Naver Store, but its performance is still low. The main source of income is the production of D6OEM toothbrushes, and currently has a track record that has carried out about 3 projects so far. Both regular plastic toothbrushes and eco-friendly toothbrushes are in production and are characterized by donating 10% of their profits to society. Although the CEO has about 8 years of experience in making toothbrushes from other companies, he is currently in the stage of starting a new business by himself.

Accordingly, (주)브러쉬랩 asked SICA to consult on B2C-related business growth through its products, rebranding and launching new products, and SICA's 브러쉬랩 team planned B2C brand renewal, new products launch, and product distribution market development.

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