There have been numerous changes due to the post corona world and the Russian war. To survive in the flow of change, economic subjects are struggling to make the strategy of survival. Content company Disney starts to directly approach consumers' real life. Matching platform Tinder uses noble techniques and collaborates with non-profit organizations. Nations keep a Russia oil sanction rule. From this newsletter, we can get the insight of these tactics.
# Disneys’s content distribution strategy and view
Disney’s entertainment business starts with children’s delightful contents, but it has been expanding its border with IRL(abbreviation of in real life) business. Starting from the popular service with the retail crowd, Disney expanded its park division into Asia to the launch of a multibillion dollar streaming service. Disney also has substantial value in every aspect of media and entertainment. And now, Disney results in two main segments: “Media and Entertainment Distribution,” and “Parks, Experiences and Products.” Briefly introduce two mainstream, Media and Entertainment applies to the production and release of content on screens both large and small. Parks, Experiences and Products represents all of the Disney experiences you can have IRL.
To analyze two main sectors, Disney owns an 80% stake in network and broadcasting company. These streaming platforms include ESPN, ABC Television Network and eight television stations, FX, the National Geographic branded television network, Marvel Entertainment, and its IP portfolio. IRL products include amusement park industry and leisure service. Disney’s golden goose was powerhouse ESPN, but its subscription number is tumbling. Much of Disney’s growth prospects are anchored to its massive investments in the direct-to-consumer (DTC) space. Disney has to make the DTC route for ESPN to get the next chapter of the growth. With the post corona society, the future of sports programming will extend to “sports betting, gaming and the metaverse. And this is the Disney’s elastic DTC.
# Tinder collaborated with the data organization
Tinder is opening up new possibilities for digital communication at a time when offline meetings have become difficult due to the COVID-19 crisis. In general, Tinder is viewed as a dating app that only allows one-time encounters. Tinder's role goes beyond simply arranging meetings between opposite sexes. It also helps you meet "mentor-mentee" relationships that want to get help in your career or club members who share hobbies in the same field. As a result of analyzing the cases of Tinder users, there were various stories, such as reuniting with old friends or establishing friendships with actual industry workers. In order to expand the service, Tinder also hosted "Swipe Night," an interactive content, in September around the world, including Korea. Through this management strategy, Tinder is becoming a human platform that opens up new human relationships and communication possibilities beyond just dating apps. Tinder is also gaining ground in the Korean market. Korea is a society in which surrounding human relationships are formed mainly by reference groups. It's so hard to get new contacts, so there's a lot of demand for "Tinder" as a social network app.
Along with the expansion of services, Tinder is strengthening its security system using data and AI technology. Regarding artificial intelligence services, AI was introduced for photo authentication. A blue check is displayed next to the user profile that has been authenticated. The blue check is used to ensure that user profile is real when matched with the other party. Tinder has also partnered with Garbo, a background check platform. Using public information gathered by the non-profit personal data check platform Garbo, Tinder will now give its users a free look into partner's pasts, with a focus on arrests and convictions for cert.
# Russia’s Ukraine attack and oil supply sanction
Russia unpredictably attacked Ukraine, and Russian exports of oil supply yield 8% of the global supply. Russian oil shipments are interrupted, and it marked one of the largest supply disruptions since World war Ⅱ. It led to notable moves by major countries. Oil shock reshaped consumer spending, made a burden on financial markets and strained government budgets in dozens of countries. Analysts made a conclusion of stagflation that the 20$ shock of oil prices would diminish 0.6% of GDP growth in Europe, and 0.3 % of the US and China.
Europe and the US are discussing the possibility of banning Russian oil imports. They face the need for finding the alternative oil supply nation. US diplomats have reached out to the Venezuelan regime and Saudi Arabia. Us is asking these countries to increase oil production. In addition to government sanction action, traders at companies are shunning Russian crude oil. For example, Finnish refiner Neste has announced it shifted to non-Russian sources of crude. And fear of running afoul of allied sanctions on Russia also caused the “self-sanctioning”. China is the leading country of self-sanctioning. The largest two state-owned banks decline to finance new expenditures of Russian oil. The result of sanctioning could idle 3 million to 4 million barrels a day of Russian oil. Its amount is approximately 70 percent of Russia's total crude exports, according to the Oxford Institute for Energy Studies.
From these insights, we can learn the flow of changes and strategies to face the flow.Socialize platform has a duty to protect users by data collection and machine learning. To overcome the stagflation caused by the Russian War, nations start to find dispensable energy sources. Media companies change their way to get breakthroughs in growth. All of these are linked to survival of the changes.
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“Commemorates 150 Year History - Disney Magic Comes to NYSE in IPO.” Goldman Sachs, https://www.goldmansachs.com/our-firm/history/moments/1957-disney-ipo.html.
Perez, Sarah. “Tinder Rolls out in-App Access to Background Checks, Powered by Nonprofit Garbo.” TechCrunch, TechCrunch, 9 Mar. 2022, https://techcrunch.com/2022/03/09/tinder-rolls-out-in-app-access-to-background-checks-powered-by-nonprofit-garbo/.
“What Sanctions Are Being Imposed on Russia over Ukraine Invasion?” BBC News, BBC, 15 Mar. 2022, https://www.bbc.com/news/world-europe-60125659.