What3words, a London-based mapping startup, introduces you an innovative and more user-friendly way to substitute traditional addresses to track down where you are. Chris Sheldrick, CEO of What3words, came up with an idea of pinpointing a specific place by assigning only three random words tied to that location, such as "caramel.kingdom.signature." Rather than using redundant words, only three words of a new address will subsequently direct a user to other mapping providers, such as Google maps. Such an innovative idea has already been successfully implemented in Mongolia, one of the grand land-locked countries in the world. The service is currently available with 36 languages, including English, Korean, and Chinese.