The Rise of CGI Social Media Influencers
Media influencers have been taking parts in the diverse industry along with the popularity of SNS. However, CBS reports highlighted that the artist built avatar, which is created through the sophisticated technology and designing, is a growing trend in an industry which would further activate marketing strategy of various companies. It is mentioned that Lil Miquela, which is created by the collaboration of robotics and AI Company, has over 1.2 million followers and promotes designer clothing brands. Nevertheless, this new platform provides the fresh experience for customers as it breaks down the physical limitation of fashion.